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1 product line extension merger
эк. = product extension mergerАнгло-русский экономический словарь > product line extension merger
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2 product line extension
марк. расширение товарного ассортимента (добавление новых товаров в ассортиментную группу; данная стратегия позволяет привлечь потребителей большей возможностью выбора)Syn:See:Англо-русский экономический словарь > product line extension
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3 product extension merger
эк. слияние с расширением товарной линии* (объединение компаний, производящих сходные или родственные товары; напр., приобретение производителем моющих средств фирмы — производителя отбеливающих веществ для белья)Syn:See:
* * *
слияние для расширения товарной номенклатуры: слияние компаний, продающих на одном рынке разные, но сходные товары; см. merger.Англо-русский экономический словарь > product extension merger
См. также в других словарях:
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